Woodbury Professor Richard Matzen Publishes Going, Poetry Collection Exploring 'Byroads of Self'

Work of Narrative Poetry Offers Immersive, Personal View of Daily Commute, Community, Music, Family and Loss

Going

BURBANK, Calif.June 28, 2017PRLogIn a critically acclaimed return to publishing, Woodbury University (http://woodbury.edu/)Writing Professor and poet Richard Matzen has released Going, a new collection of narrative poetry that immerses readers in the world of the Los Angeles commute and shares the story of a fifty-year-old commuter who stops the commute, joins park life, and experiences jazz, the landscape, and his parents’ deaths.

“Each poem in Richard N. Matzen, Jr.’s outstanding new collection Going is sharpened to deftly take the reader through the byroads of self—to ‘shift in between speeds,'” said Leah Maines, award-winning author, editor and actor.  “Matzen reveals the raw Los Angeles where ‘light gray air masses slide in the morning wind / slipping in between mountains,’ and where ‘strong winds flow…shouting their stories / on the road filled with stories.’ Each poem is buzzing with energy and precision.”

With the help of full- and part-time faculty, Matzen founded the Writing Center, the Writing Consultant Program and the Writing Department, all of which now reside within Woodbury’s College of Liberal Arts.  Dr. Matzen currently works with other Professional Writing faculty to continue to develop the Professional Writing undergraduate degree, first offered in the fall of 2016.

While commuting during the summer of 2010, Going’s narrator re-experiences writing poetry and recalling past days of listening to jazz, blues and bebop players.  He begins to stop regularly at a large Los Angeles park and interrupts his commuting by writing more poetry.

“Unwittingly at first, he joins park life and feels its tension with commuter life,” Matzen said.   “Los Angeles commuters typically travel one-to-a-car and seem to believe they’re always going to places even when stuck in traffic jams.  But park visitors usually come with a group and connect more intimately to each other in the park.  So, asGoing’s narrator lives in this conflicted world, he also displaces himself into recollections of growing up in the Midwest, and he comes to terms with the death of both his parents that summer.  In short,the tensions between the need to stay in one place and never totally being in one place makes Going into a personal story withvivid pictures of Los Angeles life in the commute and at a park.”

After growing up in rural Indiana, Matzen, inspired by artists and jazz musicians, published poems, poetry books and jazz articles in the Pacific Northwest during the 1980s, among them   The Artist’s Album, an illustrated prose poetry chapbook.  Some 30 years later, his desire to write poetry was rekindled to the point that in 2009, he began to write Going.

In 2007, he co-edited the book, Reformation: The Teaching and Learning of English in Electronic Environments, and in 2013 he founded the Critical Transitions Consortium, whose members are part- and full-time English professors from California State University Northridge, College of the Canyons, Glendale Community College, Pasadena City College and Woodbury.  Since 2014, he has served as principal organizer for the Consortium’s annual conference.   Matzen achieved the rank of full professor at Woodbury in 2015.

Matzen (http://richmatzen.weebly.com) obtained his B.S. and M.A. from Northern Arizona University and his Ph.D. from Indiana University of Pennsylvania.  To view an interview of Dr. Matzen with San Diego City College student Will Ezell, see https://youtu.be/QiV9c1RthAw; to order Going, https://goo.gl/TbpwoI.

About Woodbury University

Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California.  The university ranks 15th among the nation’s “25 Colleges That Add the Most Value,” according to Money Magazine, and is a 2016-17 College of Distinction. Woodbury is a finalist for the General Community Service Award, a part of the 2015 President’s Higher Education Community Service Honor Roll recognition program. With campuses in Burbank/Los Angeles and San Diego, the university offers bachelor’s degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and College of Liberal Arts, along with a Master of Business Administration, Master of Architecture, Master of Interior Architecture and Master of Science in Architecture.  The San Diego campus offers Bachelor of Architecture and Master of Architecture, Master of Interior Architecture and Master of Landscape Architecture degrees, as well as a Master of Science in Architecture, Real Estate Development.  Visit woodbury.edu for more information.

Woodbury Professor Richard Matzen Publishes Going, Poetry Collection Exploring 'Byroads of Self'

Work of Narrative Poetry Offers Immersive, Personal View of Daily Commute, Community, Music, Family and Loss

Going

BURBANK, Calif.June 28, 2017PRLogIn a critically acclaimed return to publishing, Woodbury University (http://woodbury.edu/)Writing Professor and poet Richard Matzen has released Going, a new collection of narrative poetry that immerses readers in the world of the Los Angeles commute and shares the story of a fifty-year-old commuter who stops the commute, joins park life, and experiences jazz, the landscape, and his parents’ deaths.

“Each poem in Richard N. Matzen, Jr.’s outstanding new collection Going is sharpened to deftly take the reader through the byroads of self—to ‘shift in between speeds,'” said Leah Maines, award-winning author, editor and actor.  “Matzen reveals the raw Los Angeles where ‘light gray air masses slide in the morning wind / slipping in between mountains,’ and where ‘strong winds flow…shouting their stories / on the road filled with stories.’ Each poem is buzzing with energy and precision.”

With the help of full- and part-time faculty, Matzen founded the Writing Center, the Writing Consultant Program and the Writing Department, all of which now reside within Woodbury’s College of Liberal Arts.  Dr. Matzen currently works with other Professional Writing faculty to continue to develop the Professional Writing undergraduate degree, first offered in the fall of 2016.

While commuting during the summer of 2010, Going’s narrator re-experiences writing poetry and recalling past days of listening to jazz, blues and bebop players.  He begins to stop regularly at a large Los Angeles park and interrupts his commuting by writing more poetry.

“Unwittingly at first, he joins park life and feels its tension with commuter life,” Matzen said.   “Los Angeles commuters typically travel one-to-a-car and seem to believe they’re always going to places even when stuck in traffic jams.  But park visitors usually come with a group and connect more intimately to each other in the park.  So, asGoing’s narrator lives in this conflicted world, he also displaces himself into recollections of growing up in the Midwest, and he comes to terms with the death of both his parents that summer.  In short,the tensions between the need to stay in one place and never totally being in one place makes Going into a personal story withvivid pictures of Los Angeles life in the commute and at a park.”

After growing up in rural Indiana, Matzen, inspired by artists and jazz musicians, published poems, poetry books and jazz articles in the Pacific Northwest during the 1980s, among them   The Artist’s Album, an illustrated prose poetry chapbook.  Some 30 years later, his desire to write poetry was rekindled to the point that in 2009, he began to write Going.

In 2007, he co-edited the book, Reformation: The Teaching and Learning of English in Electronic Environments, and in 2013 he founded the Critical Transitions Consortium, whose members are part- and full-time English professors from California State University Northridge, College of the Canyons, Glendale Community College, Pasadena City College and Woodbury.  Since 2014, he has served as principal organizer for the Consortium’s annual conference.   Matzen achieved the rank of full professor at Woodbury in 2015.

Matzen (http://richmatzen.weebly.com) obtained his B.S. and M.A. from Northern Arizona University and his Ph.D. from Indiana University of Pennsylvania.  To view an interview of Dr. Matzen with San Diego City College student Will Ezell, see https://youtu.be/QiV9c1RthAw; to order Going, https://goo.gl/TbpwoI.

About Woodbury University

Founded in 1884, Woodbury University is one of the oldest institutions of higher education in Southern California.  The university ranks 15th among the nation’s “25 Colleges That Add the Most Value,” according to Money Magazine, and is a 2016-17 College of Distinction. Woodbury is a finalist for the General Community Service Award, a part of the 2015 President’s Higher Education Community Service Honor Roll recognition program. With campuses in Burbank/Los Angeles and San Diego, the university offers bachelor’s degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and College of Liberal Arts, along with a Master of Business Administration, Master of Architecture, Master of Interior Architecture and Master of Science in Architecture.  The San Diego campus offers Bachelor of Architecture and Master of Architecture, Master of Interior Architecture and Master of Landscape Architecture degrees, as well as a Master of Science in Architecture, Real Estate Development.  Visit woodbury.edu for more information.

Study MBBS in Geomedi Medical University, Georgia

Geomedi Medical University offers high quality yet affordable MBBS program in Georgia. The classes are taught in English to accommodate international students.

Geomedi Medical University

VADODARA, IndiaJune 28, 2017PRLog — Geomedi Medical University is one of the best university in Europe for international students who want to pursue MBBS degree. Its curriculum is well adapted to European’s most modern medical standard. As a result, after graduations, the students can work in any medical fields in not only Georgia but also Europe and also other countries across the world.

Many Indian students preferred to get their MBBS degree in Geomedi University Georgia because the academic fee is much cheaper compared to other European countries. Despite of its affordable tuition, this university is highly acclaimed for its excellent curriculum, learning and training facilities, also experienced teaching staff. Furthermore, this university is also recognized by various world institutions such as the World Health Organization (WHO), World Federation of Medical Education (WFME), Educational Commission for Foreign Medical Graduates (ECFMG), Foundation for Advancement of International Medical Education and Research (FAIMER).

“The University provides the students with high quality education based on the theoretical knowledge and skills and ensures the graduates with competences necessary for their success in their future career. Lots of former graduates have succeeded in their medical careers working at the best clinics in Georgia and abroad,” said Marina Pirtskhalava, the rector of Geomedi Medical University.

“One of the main goals of the University is to understand the needs of every student and support them during their learning process aimed at a successful professional career. They have the possibility to participate in research works in different fields and scientific-practical conferences held at the University,” said a representative of the campus.

The Geomedi Medical University is a leading private university in Georgia that was established in 1995. This university has five faculties with western and international standard curriculum and each faculty is administered by high quality academic staffs.

As a teaching university, Geomedi University is committed not only to transfer medical knowledge to the students, but also first hand experience under the guidance of professional and experienced professors. The university’s main goal is to enhance the creative development of every student  as well as preparing them to face a competitive medical profession by equipping the students with the most modern medical knowledge and practical skills.

About Geomedi University

Geomedi University is a leading private university in Georgia that offers one of the best MBBS program in the Europe. Geomedi was established in 1998 by Dr. Mrs. Marina Pirtskhalava, which now becomes the rector of the university. Besides Faculty of Medicine, this university also has three other faculties—Faculty of Dentistry, Faculty of Health Care Economics and Management and Faculty of Physical Medicine and Rehabilitation.

For more information, please visit: http://www.educationconsultancy.co.in/geomedi-university….

Study MBBS in Geomedi Medical University, Georgia

Geomedi Medical University offers high quality yet affordable MBBS program in Georgia. The classes are taught in English to accommodate international students.

Geomedi Medical University

VADODARA, IndiaJune 28, 2017PRLog — Geomedi Medical University is one of the best university in Europe for international students who want to pursue MBBS degree. Its curriculum is well adapted to European’s most modern medical standard. As a result, after graduations, the students can work in any medical fields in not only Georgia but also Europe and also other countries across the world.

Many Indian students preferred to get their MBBS degree in Geomedi University Georgia because the academic fee is much cheaper compared to other European countries. Despite of its affordable tuition, this university is highly acclaimed for its excellent curriculum, learning and training facilities, also experienced teaching staff. Furthermore, this university is also recognized by various world institutions such as the World Health Organization (WHO), World Federation of Medical Education (WFME), Educational Commission for Foreign Medical Graduates (ECFMG), Foundation for Advancement of International Medical Education and Research (FAIMER).

“The University provides the students with high quality education based on the theoretical knowledge and skills and ensures the graduates with competences necessary for their success in their future career. Lots of former graduates have succeeded in their medical careers working at the best clinics in Georgia and abroad,” said Marina Pirtskhalava, the rector of Geomedi Medical University.

“One of the main goals of the University is to understand the needs of every student and support them during their learning process aimed at a successful professional career. They have the possibility to participate in research works in different fields and scientific-practical conferences held at the University,” said a representative of the campus.

The Geomedi Medical University is a leading private university in Georgia that was established in 1995. This university has five faculties with western and international standard curriculum and each faculty is administered by high quality academic staffs.

As a teaching university, Geomedi University is committed not only to transfer medical knowledge to the students, but also first hand experience under the guidance of professional and experienced professors. The university’s main goal is to enhance the creative development of every student  as well as preparing them to face a competitive medical profession by equipping the students with the most modern medical knowledge and practical skills.

About Geomedi University

Geomedi University is a leading private university in Georgia that offers one of the best MBBS program in the Europe. Geomedi was established in 1998 by Dr. Mrs. Marina Pirtskhalava, which now becomes the rector of the university. Besides Faculty of Medicine, this university also has three other faculties—Faculty of Dentistry, Faculty of Health Care Economics and Management and Faculty of Physical Medicine and Rehabilitation.

For more information, please visit: http://www.educationconsultancy.co.in/geomedi-university….

BirthdayPak Goes Coast to Coast

Just about seven years ago, BirthdayPak launched in Springfield, PA. With this recent expansion, BirthdayPak has officially reached the west coast.

Colleen Carlberg, BirthdayPak of Phoenix

SPRINGFIELD, Pa.June 28, 2017PRLog — BirthdayPak is extremely excited to announce its newest franchisee, Colleen Carlberg, owner of BirthdayPak of Phoenix.

Colleen has always been an entrepreneur at heart and was thrilled when she learned there was an opportunity to own a BirthdayPak franchise in her home town.  Becoming a BirthdayPak franchisee is an easy transition for Colleen, especially with her most recent experience as a franchise consultant.  As a previous restaurant owner with more than 15 years of experience in sales, Colleen has what it takes to build out her new BirthdayPak franchise.

This expansion to Phoenix brings BirthdayPak up to 28 markets across 14 states!  The BirthdayPak business model has proven to be successful through the convergence of trusted cooperative direct mail and cutting edge digital marketing.  Plus, targeting affluent female consumers celebrating a birthday, who live local to the upscale businesses featured in their BirthdayPak, lead to recurring engagements for the advertiser.

There is no other direct mail franchise like BirthdayPak!  There are limited markets available nationwide.  For a complete list of available markets, please visit www.BirthdayPakFranchise.com. If you, or someone you know, has an interest in learning more about this exciting business opportunity, please call 888-206-0083 or email Franchising@BirthdayPak.com.

Powerstone on Pace for Record Breaking Growth Through First Half of the Year

Fast growing firm adds new people and systems. Cites high client satisfaction and retention as keys to growth.

IRVINE, Calif.June 28, 2017PRLog — Powerstone Property Management Inc. a full service Orange County, California based property management firm, today announced that the company has added a total of 29 new Homeowner Associations and 14 new team members in the first six months of the year. Powerstone’s CEO, Rene’ Decker stated: “We have been very fortunate to continue to grow as we have added 27 new clients to our Powerstone family this year. As always, our mission is to provide unsurpassed customer service for each and every community that we have the privilege to manage. I am extremely proud of our team who works hard every day to ensure that we deliver on our promises.”He adds: ” We’ve also improved and updated some internal processes and systems to add efficiencies to better support our managers in serving our HOA Board Members.”

New HOA’s for the first half of the year include a combination of on-site, commercial accounts, detached homes and condominium communities in Northern and Southern California including: Dana Point, Palm Desert, La Quinta, Huntington Beach, Laguna Niguel, Aliso Viejo, Foothill Ranch, Lake Forest, Irvine and San Mateo plus many more.

Powerstone has recruited 14 new team members in the first half of this year. They are: Tony Nhu – Director of IT, Michelle Toomey – On-site Building Ambassador, Moriah Kelly – Receptionist, Kathleen Rucker – Receptionist, Debbie Roberts – Controller/CPA, Jazmin Gomez – Property Services Coordinator, Jaime Walls – Lifestyle Director/Assistant Manager, Lindsey Kemp – Associate Manager, Jesse Birmele – Accounting/Administration, Ivy Christiansen – Senior Staff Accountant and Katin Horan, Stephan Coffaro, Xochitl Yocham and Kylie Decker join as Community Managers. According to Vice President Kendrah Kay: “All of our new employees are welcomed with open arms and are a great addition to the Powerstone family. We are blessed to have such an exceptional team of people who truly love what they do.”

Powerstone has also promoted Bree Harrington to Director of Community Management. Bree specializes in new development and will be leading that department by managing developer projects in the South Orange County area.

About Powerstone

Known for its exceptional service, Powerstone is a recognized leader and one of the largest property management firms in Southern California. Since 1993 Powerstone has served the CID industry (common interest development) with integrity, professionalism and expertise, including three on-staff CPA’s. From professional business planning, governance, and community management, to modern yet easy to use customized websites and on-line services, Powerstone provides homeowner associations complete and unparalleled service including customized Community Planning. Powerstone believes that every association deserves the chance to attain their vision for their property and that’s why we created the best combination of people and technology to not only better serve, but also to better achieve. For more information, go to www.Powerstonepm.com

Powerstone on Pace for Record Breaking Growth Through First Half of the Year

Fast growing firm adds new people and systems. Cites high client satisfaction and retention as keys to growth.

IRVINE, Calif.June 28, 2017PRLog — Powerstone Property Management Inc. a full service Orange County, California based property management firm, today announced that the company has added a total of 29 new Homeowner Associations and 14 new team members in the first six months of the year. Powerstone’s CEO, Rene’ Decker stated: “We have been very fortunate to continue to grow as we have added 27 new clients to our Powerstone family this year. As always, our mission is to provide unsurpassed customer service for each and every community that we have the privilege to manage. I am extremely proud of our team who works hard every day to ensure that we deliver on our promises.”He adds: ” We’ve also improved and updated some internal processes and systems to add efficiencies to better support our managers in serving our HOA Board Members.”

New HOA’s for the first half of the year include a combination of on-site, commercial accounts, detached homes and condominium communities in Northern and Southern California including: Dana Point, Palm Desert, La Quinta, Huntington Beach, Laguna Niguel, Aliso Viejo, Foothill Ranch, Lake Forest, Irvine and San Mateo plus many more.

Powerstone has recruited 14 new team members in the first half of this year. They are: Tony Nhu – Director of IT, Michelle Toomey – On-site Building Ambassador, Moriah Kelly – Receptionist, Kathleen Rucker – Receptionist, Debbie Roberts – Controller/CPA, Jazmin Gomez – Property Services Coordinator, Jaime Walls – Lifestyle Director/Assistant Manager, Lindsey Kemp – Associate Manager, Jesse Birmele – Accounting/Administration, Ivy Christiansen – Senior Staff Accountant and Katin Horan, Stephan Coffaro, Xochitl Yocham and Kylie Decker join as Community Managers. According to Vice President Kendrah Kay: “All of our new employees are welcomed with open arms and are a great addition to the Powerstone family. We are blessed to have such an exceptional team of people who truly love what they do.”

Powerstone has also promoted Bree Harrington to Director of Community Management. Bree specializes in new development and will be leading that department by managing developer projects in the South Orange County area.

About Powerstone

Known for its exceptional service, Powerstone is a recognized leader and one of the largest property management firms in Southern California. Since 1993 Powerstone has served the CID industry (common interest development) with integrity, professionalism and expertise, including three on-staff CPA’s. From professional business planning, governance, and community management, to modern yet easy to use customized websites and on-line services, Powerstone provides homeowner associations complete and unparalleled service including customized Community Planning. Powerstone believes that every association deserves the chance to attain their vision for their property and that’s why we created the best combination of people and technology to not only better serve, but also to better achieve. For more information, go to www.Powerstonepm.com

Attention Businesses: Sales Off? Profit Down? …And…How can you start fixing it a lot faster?

This is about some very easy-to-use advertising math that will give you more of the information you need to make key marketing decisions with far less risk. The math is called “The Barrows Popularity Factor” and it can help you make a lot more money!

Download “The Barrows Popularity Factor” for $4.95 at www.barrows.com

SAN MATEO, Calif.June 28, 2017PRLog — ARE YOUR SALES OFF?  IS YOUR PROFIT DOWN?  IS YOUR COMPETITION EATING YOUR LUNCH?

…AND…WHAT CAN YOU DO TO START FIXING THINGS A LOT FASTER?

“It can happen to every business in every industry. Things are going along just fine and then some company comes along with a new invention or a new product innovation, or a new idea, or a big price cut, or a brand new marketing ploy that can knock the wind right out of your sails,” says Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

SO, WHAT CAN YOU DO WHEN YOUR COMPETITION STARTS EATING YOUR LUNCH?

“In addition to addressing all of the aspects of the new marketing situation, and in addition to looking at any changes in your products and pricing that will help you compete with the new marketing situation, one of the first things you can do to help you improve your situation very quickly is to make your advertising much more aggressive and much more effective,” says Barrows.

SO, WHAT KINDS OF CHANGES SHOULD YOU MAKE IN YOUR ADVERTISING?

1) Which media should you increase, and by how much?

2) Which media can you decrease, and by how much?

3) And…which copy should you change and what should you say to help you compete in the new marketing situation?

REMEMBER…SMALL CHANGES IN YOUR ADVERTISING AND MEDIA MIX CAN MAKE BIG CHANGES IN YOUR SALES AND PROFIT…BOTH WAYS!

“And…before you try to decide what kinds of changes you should make in your marketing and advertising, another thing you might want to take a look at is some easy-to-use advertising math that can help you make all these kinds of decisions with a lot less risk,” says Barrows.

The math Barrows is referring to is some advertising math he developed that he calls “The Barrows Popularity Factor.”  “The Barrows Popularity Factor” is easy-to-use math that actually lets you quantify the relationship between your advertising and sales and it can help all kinds of businesses make a lot more money,” says Barrows.

“The math will give you more of the information you need to make key marketing decisions with far less risk, says Barrows,  and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.”

The math and how to use it are explained in a booklet he wrote called “The Barrows Popularity Factor” which you can download for $4.95 at www.barrows.com

“You can read the whole booklet in about an hour and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator,” says Barrows. “Plus, the math is universal and effective…and as they say in advertising…”It really works!”

Businesses can use the math to help them analyze the results of their past and current advertising and they can use the math to help them determine the best way to spend their advertising budget.

“With the math in ‘The Barrows Popularity Factor,’ businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money,” says Barrows.

“SO, WHETHER YOUR SALES ARE GOING UP OR DOWN, AND WHETHER YOUR PROFIT IS GOING UP OR DOWN, AND EVEN IF YOU ARE FACING SOME TOUGH COMPETITION… IF YOU ARE LOOKING FOR WAYS TO HELP YOUR COMPANY GROW A LOT FASTER…

…one of the best places to start improving things a lot faster is to start reviewing your marketing with the math in ‘The Barrows Popularity Factor,'” says Barrows.

“The math will give you very objective answers as to which media and which copy are producing the best results, and you can use the math to help you test and analyze and compare the results of your current and future advertising and marketing decisions, better, faster, much more efficiently, and much more clearly than ever before because it’s not just marketing man’s mumbo-jumbo, it’s cold, hard math that can help all kinds of businesses make a lot more money.”

“The Barrows Popularity Factor math is essential business information for every business in every industry, and anyone who spends any money on any advertising anywhere, should start using this math immediately.”

(PLEASE NOTE: Media companies can also use this math to help them make a lot more money because they can use this math to help them work with their clients to help them make their advertising much more effective. Plus, media companies can also use this math to help them make their own advertising more effective and to help them increase their circulation and audience.)

You can read more about the math and download “The Barrows Popularity Factor” booklet for $4.95 at www.barrows.com

For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com

Attention Businesses: Sales Off? Profit Down? …And…How can you start fixing it a lot faster?

This is about some very easy-to-use advertising math that will give you more of the information you need to make key marketing decisions with far less risk. The math is called “The Barrows Popularity Factor” and it can help you make a lot more money!

Download “The Barrows Popularity Factor” for $4.95 at www.barrows.com

SAN MATEO, Calif.June 28, 2017PRLog — ARE YOUR SALES OFF?  IS YOUR PROFIT DOWN?  IS YOUR COMPETITION EATING YOUR LUNCH?

…AND…WHAT CAN YOU DO TO START FIXING THINGS A LOT FASTER?

“It can happen to every business in every industry. Things are going along just fine and then some company comes along with a new invention or a new product innovation, or a new idea, or a big price cut, or a brand new marketing ploy that can knock the wind right out of your sails,” says Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California.

SO, WHAT CAN YOU DO WHEN YOUR COMPETITION STARTS EATING YOUR LUNCH?

“In addition to addressing all of the aspects of the new marketing situation, and in addition to looking at any changes in your products and pricing that will help you compete with the new marketing situation, one of the first things you can do to help you improve your situation very quickly is to make your advertising much more aggressive and much more effective,” says Barrows.

SO, WHAT KINDS OF CHANGES SHOULD YOU MAKE IN YOUR ADVERTISING?

1) Which media should you increase, and by how much?

2) Which media can you decrease, and by how much?

3) And…which copy should you change and what should you say to help you compete in the new marketing situation?

REMEMBER…SMALL CHANGES IN YOUR ADVERTISING AND MEDIA MIX CAN MAKE BIG CHANGES IN YOUR SALES AND PROFIT…BOTH WAYS!

“And…before you try to decide what kinds of changes you should make in your marketing and advertising, another thing you might want to take a look at is some easy-to-use advertising math that can help you make all these kinds of decisions with a lot less risk,” says Barrows.

The math Barrows is referring to is some advertising math he developed that he calls “The Barrows Popularity Factor.”  “The Barrows Popularity Factor” is easy-to-use math that actually lets you quantify the relationship between your advertising and sales and it can help all kinds of businesses make a lot more money,” says Barrows.

“The math will give you more of the information you need to make key marketing decisions with far less risk, says Barrows,  and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.”

The math and how to use it are explained in a booklet he wrote called “The Barrows Popularity Factor” which you can download for $4.95 at www.barrows.com

“You can read the whole booklet in about an hour and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator,” says Barrows. “Plus, the math is universal and effective…and as they say in advertising…”It really works!”

Businesses can use the math to help them analyze the results of their past and current advertising and they can use the math to help them determine the best way to spend their advertising budget.

“With the math in ‘The Barrows Popularity Factor,’ businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money,” says Barrows.

“SO, WHETHER YOUR SALES ARE GOING UP OR DOWN, AND WHETHER YOUR PROFIT IS GOING UP OR DOWN, AND EVEN IF YOU ARE FACING SOME TOUGH COMPETITION… IF YOU ARE LOOKING FOR WAYS TO HELP YOUR COMPANY GROW A LOT FASTER…

…one of the best places to start improving things a lot faster is to start reviewing your marketing with the math in ‘The Barrows Popularity Factor,'” says Barrows.

“The math will give you very objective answers as to which media and which copy are producing the best results, and you can use the math to help you test and analyze and compare the results of your current and future advertising and marketing decisions, better, faster, much more efficiently, and much more clearly than ever before because it’s not just marketing man’s mumbo-jumbo, it’s cold, hard math that can help all kinds of businesses make a lot more money.”

“The Barrows Popularity Factor math is essential business information for every business in every industry, and anyone who spends any money on any advertising anywhere, should start using this math immediately.”

(PLEASE NOTE: Media companies can also use this math to help them make a lot more money because they can use this math to help them work with their clients to help them make their advertising much more effective. Plus, media companies can also use this math to help them make their own advertising more effective and to help them increase their circulation and audience.)

You can read more about the math and download “The Barrows Popularity Factor” booklet for $4.95 at www.barrows.com

For more information, contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com

Paying it Forward is a Way of Life for Local Happy's Pizza Owner

Happy’s Pizza Franchisee, Wally Fadheel

TOLEDO, OhioJune 28, 2017PRLog — In the Fall of 2016, Wally Fadheel opened the doors of his first Happy’s Pizza franchise in Dayton, Ohio, and immediately opened his heart to the community.

Over the past nine months, Wally has been on a mission to share food, and hope, with area residents. He moved from Detroit, Michigan to Dayton, and as soon as he opened the doors of Happy’s Pizza on Salem Avenue, he contacted two local shelters for men, women, and families, and started preparing a free Thanksgiving feast for nearly 300 people in need.

Last Thanksgiving, Wally and Happy’s volunteers at the shelters served up 300 dinners that included fried chicken, mostaccioli, and pizzas, along with warm breadsticks, French fries, and desserts.

Since that first dinner, Wally has provided a five-course meal for Dayton community organizations for every calendar holiday, and sends pizzas every Thursday to the American Red Cross for their blood drives.

Wally recently opened a second Happy’s Pizza Franchise at 513 Dorr Street in Toledo, and is expanding his mission of generosity to the local community there. Each month Wally donates pizzas to all the nurses’ stations at Toledo area hospitals, as a way to say “thank you” for what the staff does for the community, and for their patronage of the restaurant.

“There was a time, five or 10 years ago, that food was something I didn’t have,” said Fadheel. “No matter what you go through in life, everyone deserves to have food, and now that I have been given this gift, I want to share it.”

Wally’s pay-it-forward nature extends beyond donations to local organizations too.

“Treat everyone like family,” said Wally. “If anyone walks into one of my stores and says they are hungry and need help, we give them a meal and a drink – no questions asked.”

For more information and media requests, please contact Sherrie Handrinos at 734-341-6859 or SherrieHandrinos@gmail.com.

About Happy’s Pizza

The first Happy’s Pizza opened in 1996 on Detroit’s Northeast side on a busy corner and quickly became known for not only its pizza, but also its barbecue ribs, fried chicken and seafood. Happy’s Pizza soon turned into a household name in Michigan and has expanded into California, Nevada, and Ohio, with over 60 U.S. locations.

Happy’s Pizza’s primary mission is to provide families with the finest quality foods at the lowest possible price and to assure that each and every restaurant location is a charitable leader throughout the communities that they serve. For more information, visit www.happyspizza.com.