Executive hire Derek West to help bring the BPI Sports Brand to select retail chains
Fort Lauderdale, FL,
March 29, 2016 (Newswire.com) –
BPI Sports solidifies its position as the leader in the sports nutrition arena with its newest hire, Derek West. The 17-year fitness industry veteran will join the team as Senior Director of Food, Drug and Mass in an effort to leverage BPI Sports’ brand equity and superior quality sports supplements. “I am proud to have Derek aboard. He is the ultimate professional and given his proven track record, the sky is the limit for this newfound partnership. I look forward to him building our business as well as our imprint,” said James Grage, Co-Founder/EVP.
“I am extremely excited at the opportunity to work with BPI Sports. The culture here is like nothing I have ever witnessed. The products are amongst the best on the market and I am anxious to begin spreading the word.”
For the past three years, Derek was responsible for over $65 million in FDM sales for a startup competitor. His track record with retail giants such as Walmart, COSTCO, Target, Europa Sports Products, Walgreens, Kroger, and 7-Eleven speaks for itself. “I am extremely excited at the opportunity to work with BPI Sports. The culture here is like nothing I have ever witnessed. The products are amongst the best on the market and I am anxious to begin spreading the word,” said Derek West, newly appointed Senior Director of Food, Drug & Mass for BPI Sports.
Today, consumers are more educated about their health, wanting to become a better version of themselves through better nutrition, training and overall wellness. From protein powders to fat burners to muscle-building formulas, supplements are an essential part of a healthy regimen. “We couldn’t be prouder! Derek is a perfect fit with BPI Sports’ culture and strategic efforts,” says James. “His track record in sales speaks volume. You’d be hard-pressed to find someone else in the sports nutrition sector that’s delivered like Derek.”
About BPI Sports: BPI Sports is a sports nutrition company passionate about health and fitness, dedicated to helping people be fitter, be stronger and be healthier. Through quality supplements including fat burners and protein powders, a community of fitness experts as well as training tips and industry news, BPI Sports supports customers’ goals, wherever they are on their fitness journey.