Air Freshener Global Market registering a CAGR of 2.8% during the forecast period 2015-2020

Research Beam added report on “World Air Freshener Market Market Overview, Analysis, Demand, Report, Trends, Growth and Research – Air Freshener Market by Product Type (Sprays/Aerosols, Electric Air Freshener (Plug-In), Gel Air Freshener, Candle Air Freshener, Car Air Freshener), by Type of Customer (Individual customer, Enterprise customer) – Global Opportunity Analysis and Industry Forecast, 2014 – 2020”

Research Beam study says global Air Freshener Market is expected to garner $11.04 billion by 2020, registering a CAGR of 2.8% during the forecast period 2015-2020. Globally, Europe was the leading market in 2014, with about 36% of the market share, followed by North America. Asia-Pacific is anticipated to exhibit the fastest growth, registering a CAGR of 4.5% during the forecast period, Request Sample Copy @

Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fueled by the rapidly increasing car sales and rising number of pet ownerships, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers.

Increasing concerns over indoor air quality:
Nowadays, most of the individuals spend much of their time indoors. Indoor places such as corporate offices lack proper ventilation in buildings, which creates a damp odor. As air fresheners eliminate unpleasant odor and creates better environment in indoor places, it has gained popularity among buyers. The use of air freshener has increased in places such as residential, corporate offices, and other places. The type of air freshener used depends on the application.

Waste generation
Increased population and rapid urbanization have resulted in aggrandized solid waste generation. Locally uncollected solid waste results in air pollution due to the decay process. Hence, air fresheners have gained popularity among buyers. The World Bank estimated that municipal solid waste (MSW) generation levels are expected to increase by two-folds by 2025. The demand for air freshener is expected to increase in future, owing to the rising waste generation, worldwide.

World Air Freshener Market by Product Type
Different types of air fresheners are available in the global market. Air fresheners market can be segmented into four major types including sprays/aerosols air freshener, electric air freshener, gel air freshener, and candle air freshener. Apart from these, liquid, solid, potpourri, papers, vents, and clips air freshener are considered under the other type segment.

Sprays/ Aerosols is a major type of air freshener which has gained increasing acceptance from buyers since it is easy and convenient to use. This air freshener is mostly used by individuals and car owners. Operating players in the market are increasingly replacing traditional style pump & straw with airless pumps technology. Sprays/Aerosols air freshener containers made of steel and aluminium have gained significant acceptance among buyers.

Reckitt Benckiser Group Plc., a UK based company, sells air freshener under the brand name Air Wick with an all-encompassing product range comprising Scented oils, Freshmatic Ultra, Freshmatic Compact, Scent ribbons, Scented candles and Aerosol sprays. Dabur International Limited, an Indian company offers aerosol air freshener under the brand name Odonil. Odonil air freshener sprays are available in a variety of fragrances.

Key Benefits
• The study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the market.
• Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market.
• The report provides information regarding key drivers, restraints and opportunities with impact analysis.
• Quantitative analysis of the current market and forecast during the period of 2015‐2020 have been provided to highlight the financial appetency of the market.
• Porter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market.
• Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain.

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