IRVINE, CA, December 15, 2016 /24-7PressRelease/ — Laguna Beach, California: BrightCoach, a rapidly growing Southern California Coaching Organization, specializing in both Business and Life Coaching recently announced the appointment of Lexi (Alexis) Morales as its Director of Marketing. “This will further help our dynamic business to accelerate its already rapid growth, allowing us to reach new channels, clients and opportunities over the coming weeks and months,” said Peter Ashworth the company’s CEO and Founder.
In her new role, Lexi will lead all digital online marketing efforts for BrightCoach, aiming to increase brand recognition, online digital penetration and promote the BrightCoach story and services across the US and the planet. Morales will focus primarily on digital channels including digital strategy, social media, thought leadership content, database mining, email, digital content and newsletters, messaging, and geo-psych-demographic target marketing across the Internet and some traditional channels.
With experience working within several digital marketing groups, Lexi brings her startup and corporate marketing and strategic marketing expertise to BrightCoach. Her experience and capabilities will help shape the company’s brand values and marketing capabilities as we build our best-in-industry brand and customer acquisition benchmarks.
Speaking on the hire, Peter Ashworth, CEO of BrightCoach said, “As we are building out a very robust and savvy marketing team, we were looking for someone with exceptional strategic planning, people management, brand development, and hands on in-the-trenches experience. Lexi’s outstanding marketing acumen and business ethic will help BrightCoach accelerate our already rapid growth. As we strive to become the number one Coaching company in the US and shortly the world, her ability to help us connect directly with our optimal customer within new media will be instrumental in taking us to the next level. We’re very excited to welcome Lexi to the BrightCoach family.”
“I’m thrilled to be a part of BrightCoach,” said Lexi. “I love the Vision of helping improve their lives of 1,000,000 people across the planet within 10 years. I also am excited by the innovative services and amazing team members BrightCoach has already positioned, leading to our ability to lead the Coaching space. I look forward to helping them on their journey to become the recognized Global leader for Business and Life Coaching.”
Lexi began her career with Google as a Business View Agent, helping businesses of all sizes improve their marketing efficiencies and effectiveness. She then worked with iHeartLocal, a start-up tech company, architecting numerous company initiatives and measures to increase demand generation and ROI. Additionally she closely managed the “street team,” events, and a comprehensive social media outreach and campaigns.
About BrightCoach: BrightCoach is a rapidly growing innovator in the Coaching industry. It is a company of talented, experienced, executive business, and life coaches, dedicated to helping our clients achieve their desired goals. BrightCoach works closely with our clients to help them move forward in a unique one-on-one Coaching relationship to create positive change, leadership skills, active self-discovery and extraordinary results in their lives, careers, businesses or organizations. BrightCoach has developed a unique Coaching methodology combining today’s latest science of change within structured, personalized Coaching programs, to help our clients move from where they are – to where they want to be. For more information, please visit http://bright.coach/