Global Communications Network, SERMO, Signs Up New Partners in The Netherlands and the West Coast of the U.S.

Global Communications Network, SERMO, Signs Up New Partners in The Netherlands and the West Coast of the U.S.

Los Angeles, CA, December 22, 2016 –(– SERMO, the leading global lifestyle and luxury communications network has signed two new agency partners: Amsterdam-based, boutique lifestyle agency, Dijksman Communicatie in The Netherlands and LA-based Bollare, a beauty and fashion agency with speciality in celebrity relations, based on the West Coast of the U.S.

Founded in 2008 by Karin Dijksman, Dijksman Communicatie has created and managed campaigns for some of the world’s leading brands, including Havaianas, Lexus, Lacoste and Coty luxury fragrances GUCCI, Hugo Boss and Escada.

Bollare was set up by Alle Fister in 2006 who began her career as an early team member of fashion e-tailer, Shopbop. Bollare clients range from leading retailers of contemporary fashion to the best of beauty and lifestyle goods, including Disney, MIKOH, Roxy, Stila, Timberland and Vans.

Now with 16 partners in 21 cities across 17 countries, SERMO has over 500 staff and a fee income of over £32 million. The network is growing to meet the needs of global luxury and lifestyle brands, with more partners in Europe and Asia in the pipeline.

Tanya Hughes, president of SERMO Communications, comments “Signing a new SERMO partner is not just a form filling exercise – it’s about building trust and a lasting relationship. I couldn’t be more happy that Karin and Alle and their thriving agencies are joining the network. They’re a perfect fit. Dijksman already shares many clients with other partners and will strengthen our presence in Europe. Bollare will bring ‘West Coast’ celebrity connections and leading edge digital capabilities to the network. Both agencies also have a particular strength in beauty – the fastest growing sector in our businesses. Coty is now the SERMO network’s largest client with nine of the partners working on the business.”

Karin Dijksman, founder and owner at Dijksman Communicatie said, “I am honoured that SERMO has selected my agency for their global approach. We have worked with SERMO partner agencies in the past and it is a natural fit.”

Alle Fister, founder and principal of Bollare added, ”We are pleased and proud to be joining such a well-respected and prestigious network of the top agencies worldwide.”