Personal Hygiene Market – Global Industry Size, Market Share, Trends, Analysis For 2018


Maintaining a positive personal hygiene is one of the top concerns for most people. It is the surest way to good health and lessens discomfort during illnesses. The market is revealed to be concentrated by most of the top brands holding a majority share, with little room to spare for minor global and regional brands.

Key driving factors for the global personal hygiene market are increasing public awareness and concern for improving health and quality of daily life, along with competitiveness for product innovation fueled by better research and changing consumer trends. The major restraints for this market include possible low value for money products, market penetration for lesser known products, and a general lack of concern especially in younger consumers.

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The global personal hygiene market can be segmented according to the products used and the consumer demographic. By product, the market is categorized into soap, bath and shower products, deodorants, and antiperspirants. By demographic, the market is categorized into groups of age, gender, location, level of education completed, daily life quality, and income bracket. Other segments include depilatories, male grooming, oral care, general hygiene kits, skin care products, and sun care products.

Companies mentioned

Key players mentioned in the report include Wal-Mart, Unilever, Colgate-Palmolive Company, Johnson & Johnson, Kroger, Carrefour, Proctor & Gamble Company, Reckitt Benckiser Group, Helen of Troy Ltd., Auchan, Costco, Safeway, Godrej Industries Ltd., and Publix, among others.

The research report on the global personal hygiene market provides unique consumer characteristics by tracking the consumer behavior towards its real value impact on the market. The report provides its readers with a broadly based data analysis of the market, which allows the application of unique marketing strategies and tactics that can be updated at any time with the help of the latest consumer trends assessments.

The report generates a bold overview of the global personal hygiene market by elaborating on its most important areas of consumer demographics, application, and major products. All values, both estimations and actual figures will be provided in USD. Our analysts discuss the finer details of this market with respect to its growth rate and overall capabilities, and expand on each topic in the intelligence report. It investigates both historical and current data to offer the most unique perspectives on the global personal hygiene market, by involving all known growth drivers and restraints experienced by it.

The report provides a broad gauge of information supply, arranged in a simplified format for faster ease-of-use. It utilizes Porter’s five force analysis, the SWOT analysis and an in-depth assessment of the value chain. This can help you gain steady momentum in the personal hygiene market by keeping a close tab on predicted advantages, opportunities and competitive threats in the market.

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